University of International Business and Economics
Marketing
BachelorPROGRAM HIGHLIGHTS
- One of the first universities to be constructed under “Project 211”.
- A national key university under the leadership of the Ministry of Education of China.
- Great reputation on international trade, laws, finance, and business administration.
- Exceptional academics and professors with excellent research ability and cross-cultural experiences.
- Concentration on professional skills as well as Chinese culture.
- Programs designed to provide students with an opportunity to study general education courses and explore the field of Marketing in depth.
- Provide international undergraduates with the same preparedness that current UIBE graduates possess.
- Provide students with rich knowledge, high-level skills and responsibility and ability to integrate knowledge from Marketing and other disciplinary aspects to solve complex real world problems.
Leading to bachelor degree, Marketing major of IUP aims at cultivating students’ global vision and innovative spirit, preparing students with foresight, competencies, and excellent skills to perform effectively and competitively in handling marketing problems. With combination of Chinese background and international development trends, combination of theoretical study and practice, and combination of empirical research and case studies, this major will equip students with the abundant knowledge in marketing, international management etc., which will help promote students’ competency in business research, business planning, and marketing developing in companies.
With a systematic curriculum emphasizing on marketing related courses and experienced professors in marketing theory, service marketing, sales & channel marketing etc., this major will provide students with both theories and practical case study analysis throughout their major study. Students’ independent learning and innovation ability will be cultivated; meanwhile, students’ capability in applying the theories to solving the practical marketing problems in companies will also be further developed.
Application Requirements
1. High school diploma, good health
2. Applicants under 18 need to submit notarized guardianship certificate upon the approval of UIBE.
Application Materials
(Application materials must be prepared in either Chinese or English and will not be returned to candidates no matter they are accepted or not.)
1. UIBE Application Form
2. A copy of high school graduation certificate and transcripts
3. A copy of guarantor’s passport or ID
4. A copy of passport or other identification
5. Two recent passport photos, white background, frontal view, no hat
6. A copy of TOEFL, or IELTS, or GRE, or Cambridge International AS, A Level, IGCSE, or IB scores report, etc. The minimum score for TOEFL is 86 and 6.0 for IELTS, or BBC level or above for A Level, or satisfactory GRE scores, etc., (If high school courses are taught in English, please submit the official letter about the applicant’s English proficiency).
7. Asset certificate (if needed,i.e. current deposit on the bank statement shall be able to cover program tuition)
8. Certificate of No Criminal Conviction(if needed)
Entry requirements of the IUP for certificate holders of the Cambridge International Examination (A-level).
A. If the applicant’s score is BBC level or above, he or she can be enrolled into the IUP without an entrance exam.
B. If the applicant’s score is under BBC level, he or she can apply for the Foundation Program of the Cambridge International Center in UIBE. The credits achieved in the Foundation Program will be recognized and applied by the IUP.
C. The 3 core subjects which be evaluated will be decided by Admission Office of UIBE according to the applying major of the applicant.
D. Scholarship plan:
· Candidates who pass the Cambridge International Examination Certificate (A-LEVEL) with the score of AAA are eligible to receive an exemption from tuition fees for the first two years (RMB 99,500).
· Candidates who pass the Cambridge International Examination Certificate (A-LEVEL) with the score of AAB are eligible to receive an exemption from tuition fees for one year (RMB 49,750).
· Candidates who pass the Cambridge International Examination Certificate (A-LEVEL) with the score of ABB are eligible to receive an exemption from tuition fees for six months (RMB 24,800).
· Candidates who pass the Cambridge International Examination Certificate (A-LEVEL) with the score of BBB are eligible to receive an exemption from tuition fees for three months (RMB 12,400).
Note: For those who apply for IUP, the Admissions Office verifies the application materials which the applicant provides. There is no entrance examination.