University of International Business and Economics
Business Administration
BachelorTraining Objectives
This major aims to cultivate foreign students with high moral, good health, good knowledge and innovative spirit. They will be suitable for all kinds of enterprises engaged in marketing, marketing management, senior international corporate marketing and global marketing.
Advantages and Strengths
We have more than 41 professional teachers and part-time teachers this major, 18 among them are professors, and 35 have the doctor degree. It’s a team with rich teaching experience, professional high-quality, high academic qualification and structure is reasonable structure.
This major is based on Marketing and Management Studies. Graduates should manage English application ability, computer skills, Merchandise sales, market research and forecasting, business negotiation, marketing planning, E-commerce applications, and marketing and management skills.
Core Courses
Microeconomics
Macroeconomics
Principles of Management
Principles of Marketing
Financial Accounting
China Economic Introduction
Consumer behavior
Distribution strategy
Sales and customer relationship management
Integrated marketing communication
Global marketing
Degree Granted
Bachelor of Management
APPLICATION REQUIREMENTS
1. High school diploma, good health.
2. Applicants under 18 need to submit notarized guardianship certificate upon the approval of UIBE (For detailed information, please refer to Admissions Office).
APPLICATION MATERIALS
(Application materials must be prepared in either Chinese or English and will not be returned to candidates no matter they are accepted or not.)
1. UIBE Application Form (Apply online)
2. A copy of high school graduation certificate and transcripts
3. A copy of guarantor’s passport or ID
4. A copy of passport or other identification
5. Asset certificate (if needed,i.e. current deposit on the bank statement shall be able to cover program tuition)
6. Certificate of No Criminal Conviction (if needed)
7. Two recent passport photos, white background, frontal view, no hat
8. A copy of the score report of Chinese Proficiency Test (new HSK) Level 4 (minimum 180 points) or above level (Unnecessarily provided)
ENTRANCE EXAMINATIONS
Time: May - June
Content of Test:
Chinese proficiency written examination (including Chinese listening test)
Comprehensive written examination (including English and Math)
Interview