Zhejiang Gongshang University

Program Objectives

Master of Business Administration Program aims to equip business managers and entrepreneurs with ELITE characteristics, social responsibility and pioneering spirit, international vision and localized strengths, as well as strategic thinking and executing competence, and enable them to learn from the practice of Zhejiang Entrepreneurs, embodying the tenet of ‘connecting with market demand and keeping pace with the development of the times’.

Program Requirements

Through the systematic training, the MBA School strives to prepare the students to become business elites with ELITE characteristics, namely ‘Executing, Learning, Initiating, Thinking, and Exploring’, and the details are explained as follows:

(1) Executing Competence -- Inheriting the Practical Orientation of Zhejiang Entrepreneurial Culture

Students should inherit and carry forward the practical spirit of Zhejiang entrepreneurial culture, pay attention to the ‘unity of knowledge and practice, learning to apply’, and enhance the ability of communication, coordination and execution through continuous practice.

(2) Learning Competence -- Lifelong Learning

Through the MBA learning process, students should be good at learning methods, and be capable of ‘identifying, analysing and solving problems’, so as to develop lifelong learning.

(3) Initiating Competence -- Sustainable Development and Social Responsibility

Studying in the School with the history of business education for a hundred years, student should have a deep understanding of the school educational philosophy of ‘excellence in business and humanistic pragmatism’, which turns out to be better in serving the individuals, enterprises and society, with the integration of global management knowledge and the awareness of responsibility.

(4) Thinking Competence -- The Insights into Essence of the Problems

Integrating management theory in the era of globalization and the management practice in China; being problem-oriented, and able to clarify the internal logics, cultivate keen insight, and be good at identifying the risks and opportunities of business operation.

(5) Exploring Competence --The Capability of Innovation to Adapt to the Changing Environment

Students should constantly keep pace with changing environments, pay attention to innovation with entrepreneurial spirit. They should also continuously explore their own potential, develop good psychological quality, and always embrace change.

Main courses

Compulsory Course: Orientation, Basic Chinese, Outline of China, Organizational Behavior, Strategic Management, Marketing Management, Operations Management, Accounting, Research Method.

Elective Course: Leadership, Corporate Social Responsibility, Social Media, Marketing, Corporate Governance Practice, E-Commerce, Project Management, Big Data Analyzing and Processing, Business Simulation, etc.

Faulty

MBA School has 91full-time faculty and 24 part-time faculty. Over 90% of the faculty possess doctorate degrees with associate professors or above. 68.13% of the full-time faculty have experience in overseas visits and exchanges. Some of them studied for an overseas degree, or worked as post-doctor, visiting scholar and employee in foreign countries. With broad international backgrounds, they had a good command of the frontier knowledge of management and have gained a thorough understanding of practical problems. Their research areas cover enterprise management, technological economy and management, and management information systems.

Length of Study

2 years

Required Credits

32 credits are required

Certificate of Graduation and Degree

Qualified students will be granted certificates of graduation and Master Degree of MBA.

Instruction Language

■ All the courses are delivered in English except some of Chinese language courses.

■ Dissertation is required to be written in English